Three of the biggest names in enterprise technology are lining up behind a common rulebook for AI software. According to Crypto Briefing, Google, Microsoft, and Salesforce are backing a new AI software standard positioned to counter OpenAI and Anthropic.
The move signals a familiar pattern in the tech industry: when a few fast-moving companies start to define how a powerful new technology works, larger incumbents often respond by rallying around a shared standard of their own. Standards matter because they shape how different AI tools connect, share data, and work together. Whoever sets those rules gains influence over how the broader market is built.
Crypto Briefing frames the effort as a direct challenge to OpenAI and Anthropic, the two firms most associated with the current wave of generative AI. By aligning on a common approach, Google, Microsoft, and Salesforce could make it easier for businesses to adopt AI without locking themselves into any single vendor's technology.
The details of the standard itself were not specified in the available reporting, and the practical impact will depend on how widely it is adopted and whether other companies choose to join. Standards efforts in technology can take time to mature, and their success often hinges on developer and customer buy-in rather than the backing of large firms alone.
Why it matters: the rules and standards being set now will help determine who controls the next generation of AI software—and how much choice businesses and consumers ultimately have.