Google is investing in A24, the independent film studio, as part of a new artificial-intelligence partnership, according to the Wall Street Journal.
Reporter Ben Fritz of the Wall Street Journal writes that Google is putting roughly $75 million into the film company. Sources told the Journal that figure matches what the venture firm Thrive invested in A24 back in 2024.
According to The Decoder, the tie-up specifically involves Google DeepMind, the company's AI research division, and is structured as a long-term research partnership focused on AI filmmaking. The Decoder also credits the Wall Street Journal for the roughly $75 million investment figure.
The reports frame the deal as more than a simple cash injection. Beyond the money, the arrangement pairs an influential name in independent cinema with a leading AI lab to research how the technology can be applied to making movies.
The publicly known details remain limited. Neither source spells out exactly what the research collaboration will produce, what AI tools A24 might adopt, or how any technology developed would be used in the studio's productions.
Why it matters: A respected, artist-friendly studio teaming up with Google DeepMind signals that generative AI is moving from the margins toward the center of how mainstream films could be researched and made — a shift the creative industry is watching closely.