A new exchange-traded fund is offering investors a way to bet on the wider Nvidia universe rather than only Nvidia's own stock.

According to an announcement from Exchange Traded Concepts, the firm has launched the PurePlay Nvidia Ecosystem Picks & Shovels Index ETF, trading on the Nasdaq under the ticker NVPS. The fund was introduced in partnership with PurePlay ETFs, as reported by Yahoo Finance Singapore.

The details available in the announcement are limited to the launch itself, the fund's name, its ticker, and the companies behind it. No information on the fund's specific holdings, fees, or performance is included in the source.

The name signals the strategy. The phrase "picks and shovels" is a long-standing investing metaphor drawn from the gold rush: rather than digging for gold yourself, you sell the tools to everyone who is digging. Applied here, an "Nvidia ecosystem" fund points toward the broader web of suppliers, partners, and companies whose businesses are tied to Nvidia's growth, rather than concentrating on a single stock.

Nvidia has become one of the most closely watched companies in the world because its chips sit at the center of the artificial-intelligence boom. That prominence has spawned growing investor demand for products that offer exposure to the trend in different ways.

Why it matters: the launch reflects how deeply one company has reshaped the market — investors now want packaged ways to wager on the entire industry orbiting Nvidia, not just Nvidia alone.