Meta has quietly launched a new social app called Pocket that lets people create and share small, interactive AI experiences, according to reporting from The Verge and Engadget.
The Verge describes the app as a way to make and share little interactive "gizmos" using an AI prompt. That report notes the launch was first surfaced by Business Insider. Engadget frames the same app slightly differently, calling it a tool for making generative AI games.
Either way, the core idea is the same: rather than downloading a finished game or app, users type a prompt and let AI generate a small, playable or interactive creation on the spot, then share it socially.
The rollout appears limited for now. Engadget reports that Pocket is listed in app stores but seemingly unavailable in the United States, suggesting the launch is either regional, still expanding, or being tested before a wider release.
The app fits a broader pattern at Meta. The Verge notes that CEO Mark Zuckerberg has gone all in on AI as the future of social media, and has previously described a vision in which users lean on AI to make things themselves rather than only consuming content made by others. Pocket looks like an early, concrete attempt to put that idea in people's hands.
Why it matters: Meta is one of the largest social platforms in the world, so its bet that people will want to generate and swap tiny AI creations — rather than just scroll feeds — is an early signal of how everyday social apps may start blending user prompts with AI generation.