Meta is moving to build its own artificial-intelligence chips, a shift that could loosen the tech industry's heavy reliance on Nvidia.

According to the report highlighted by MSN, Meta Platforms reportedly plans to start manufacturing a new in-house AI chip beginning in September. Bisinfotech similarly reports that Meta will begin AI chip production in September, while Blockonomi frames the move as an in-house AI chip launch this fall.

The effort is tied to what several outlets describe as Meta's "Iris" chip strategy. According to timothysykes.com, Meta stock jumped as its AI cloud ambitions and the Iris chip reshaped the company's story for investors. TradingPedia reports that Meta rallied as a new AI model and its chip plans impressed investors.

Not every stock moved the same way. According to the MSN report, Nvidia shares fell on the news, with the coverage bluntly assigning the blame to Meta. Blockonomi likewise reports that Nvidia's stock slid as Meta prepared its in-house chip launch. The concern is straightforward: Nvidia's graphics processors have been the default hardware for training and running AI systems, and a major customer building its own silicon could mean fewer future orders.

XTB.com puts the bigger question directly in its headline, asking whether the era of full dependence on Nvidia is slowly coming to an end.

The sources here are largely market-focused and rely on reported plans rather than confirmed production figures, so specifics such as chip performance, volumes, and manufacturing partners are not detailed in these items. What is clear is the direction: one of the world's largest AI spenders wants to make more of its own hardware.

Why it matters: if a customer as large as Meta can supply some of its own AI chips, it signals that Nvidia's near-total grip on the market — and the pricing power that comes with it — may finally start to loosen.