Kraken, one of the world's larger cryptocurrency exchanges, is rebuilding its app around "agentic" trading, the company told CNBC exclusively. The move is framed as part of a broader shift in which crypto exchanges are evolving beyond crypto alone.
Agentic trading refers to AI systems that can act on a user's behalf — carrying out tasks and decisions rather than simply presenting information. In practice, that means an app designed less as a manual dashboard and more as an assistant that can help execute trades.
Kraken's rebuild lands amid a wider industry trend. According to Yahoo Finance UK, EX DeFi has introduced AI-powered trading technology as artificial intelligence sees growing adoption across financial markets. Together, the two announcements point to a moment in which trading platforms — from established crypto exchanges to newer decentralized-finance players — are racing to fold AI directly into how people invest.
The details Kraken shared publicly remain limited. The company confirmed the app overhaul to CNBC but the reporting centers on the strategic direction: reorienting the product around AI agents and expanding the exchange's ambitions beyond its crypto roots.
Why it matters: if trading apps increasingly hand decision-making to AI agents, everyday investors could see how they buy and sell fundamentally reshaped — making it worth watching how much control these systems are given, and how well they perform.