A new tool called In the Weights wants you to ask the internet's oldest question — "what does the web say about me?" — but through an AI lens.
According to TechCrunch, In the Weights is an "AI-centric vanity search," a service built around looking yourself (or anyone else) up using AI rather than a traditional search engine. The report frames it playfully, teasing readers with the line: "So ... what's your In the Weights score?"
Vanity searching is the long-running habit of typing your own name into Google to see what comes up. In the Weights appears to update that ritual for the era of large language models, where the question is no longer just what websites mention you, but what AI systems have absorbed about you — the name itself nods to the "weights" that store knowledge inside an AI model.
The TechCrunch item is brief and stops short of detailing exactly how the score is calculated, what data it draws on, or who is behind the launch. What it signals, though, is a shift in how people may start to think about their online presence: not as a list of links, but as a reputation living inside AI models.
Why it matters: as more people turn to AI assistants instead of search engines to learn about others, tools that measure your "AI footprint" hint at a new front in the long fight over online reputation and identity.