Faraday Future, the embattled electric-vehicle maker better known for its long-delayed luxury cars, is making a public push into robotics.
According to a press release distributed by ACCESS Newswire and carried by outlets including USA Today and FinancialContent, Faraday Future Intelligent Electric Inc. (NASDAQ: FFAI) announced from Los Angeles on June 17, 2026 that it is unveiling what it calls a "Full-Form EAI Robot World" spanning six product series.
The company says it is launching what it describes as the world's first "three-in-one" EAI robotics education ecosystem strategy. As part of the announcement, Faraday Future debuted an all-new Futurist humanoid robot and a product called the FX Navi, which the company says is priced at $1,990.
The sources provided do not spell out exactly what "EAI" stands for, how the six product series differ, what the FX Navi does, or when any of these products will ship. They also do not detail what the three components of the education ecosystem are, or where the robots will be sold.
The move marks a notable shift in positioning for a company that has spent years trying to bring its FF 91 electric vehicle to market amid financial struggles and management turmoil. Pivoting toward consumer and educational robotics — and pricing a flagship device under $2,000 — suggests an attempt to reach a far broader audience than buyers of six-figure electric cars.
Why it matters: a struggling EV startup staking its future on affordable robots reflects how quickly companies are repositioning around the booming interest in humanoid robotics and AI hardware — though, with few concrete details yet disclosed, it remains to be seen whether Faraday Future can deliver where it has historically stumbled.