For the past few years, betting on artificial intelligence hardware has mostly meant betting on one company: Nvidia. A fresh run of analyst commentary suggests that assumption is loosening.

24/7 Wall St. makes the case directly in a piece headlined "Nvidia Isn't the Only Way to Win the AI Chip Race" — an argument that investors have more than one entry point into the AI buildout.

Other analysts are naming names. According to GuruFocus, GF Securities has picked three AI chip winners, with Marvell and Intel singled out. Intel's appearance is notable on its own: the company spent much of the AI boom being described as a laggard rather than a winner.

Barron's reports that AMD received a "Strong Buy" upgrade, framed around why the chipmaker could outperform Nvidia — a direct comparison rather than a general vote of confidence in the sector.

The picture is more complicated for Broadcom. Simply Wall St. asks whether the company can balance competition in Google AI chips against rising leverage as its custom-silicon business grows. That framing captures the central tension in the challenger story: custom chips designed for specific customers, like the ones Broadcom builds, are the most credible alternative to Nvidia's general-purpose dominance, but they come with their own financial strings attached.

A caveat worth holding onto: these are analyst opinions and ratings, not earnings results or market share data. Upgrades are forecasts, and forecasts about AI hardware have been wrong in both directions.

Why it matters: if computing power for AI stops flowing through a single supplier, the cost of building AI systems — and the concentration of risk in one stock that has carried much of the market's gains — could shift for everyone, not just chip investors.