A new investing thesis argues that after the current boom in AI memory chips runs its course, a fresh "supercycle" is coming — and one obscure company could be a big winner.

According to a prediction published on Yahoo Finance, most people have never heard of Himax Technologies, but its products may "sit at the center of a huge tech trend" in a few years. The piece frames Himax as a stock to buy now, before a potential 300% surge tied to whatever comes next after the AI memory wave.

That backdrop matters because AI demand has been driving memory prices sharply higher. According to Tom's Hardware, citing research firm TrendForce, prices for DRAM and NAND — the two main types of memory chips used in everything from data centers to phones — are expected to keep climbing through the third quarter of 2026.

But the surge is starting to cool. TrendForce says the AI-driven price gains are slowing because ordinary buyers, namely PC and smartphone makers, are hitting their "affordability limit." In plain terms, the companies that build consumer gadgets can only absorb so much of the rising cost of memory before it becomes too expensive to keep buying at the same pace.

Together, the two items sketch a market at an inflection point: memory remains hot on AI demand, yet consumer wallets are setting a ceiling, prompting investors to hunt for the next growth story beyond memory itself.

Why it matters: Memory chips are a foundational cost inside nearly every device and data center, so where prices head next — and which companies ride the following wave — shapes both tech budgets and where investors place their bets.