The artificial intelligence boom is showing up in an unexpected place: the price of memory chips, the components that store data inside nearly every electronic device.

According to Stocks Down Under, memory chip prices have climbed 125% — a surge the outlet nicknames "Memflation." The piece ties the increase directly to the AI boom, which is consuming vast quantities of memory to train and run AI systems, and frames it as a question of which stock stands to benefit.

That squeeze is poised to reach ordinary shoppers. A report carried by MSN describes rising gadget prices as "AI's latest side effect," warning that smartphones, laptops and gaming consoles like the PlayStation are set to get more expensive. In other words, the same demand driving up chip prices for manufacturers is expected to flow through to the devices consumers buy.

The logic is straightforward: when AI companies buy up memory in bulk, supply tightens for everyone else. Device makers that need those same chips face higher costs, and those costs tend to land on the price tags of finished products.

Why it matters: AI is often discussed as a distant, abstract technology, but this is one of the clearest signs that its appetite for hardware can reach into everyday wallets — making the phone, laptop or console in your future a little pricier.